On this episode of the Co.Lab Sessions podcast, Michelle Cable digs into the role of superfans when it comes to not only connecting with audiences but establishing a sustainable music career. Michelle is the founder of Panache, a global artists management company and booking agency whose roster includes Mac DeMarco, Ty Segall, Rodrigo Amarante, and …
Los Angeles-based singer-songwriter and producer mehro makes music for fans to feel. The 21-year-old rising star’s wistful first single, “perfume,” with its melancholy acoustic guitar licks and love-struck lyrics, was released in February 2020 and has since become a bona fide indie hit with over 10 million streams on Spotify. After dropping “perfume,” mehro released …
How mehro Discovered New Fans and Hit 1 Million Monthly Listeners – Spotify for Artists Read More »
As an artist, you work hard to create music and share it with the world. You want to be seen, felt, and of course, heard, so third-party promotional services that offer a specific number of streams or get you playlisted in exchange for money may seem attractive at first, but beware: these are precisely the …
On this episode of the Co.Lab Sessions podcast, Grace Kim James shares her expertise for artists interested in not just reaching new audiences but sustaining a fanbase throughout their career. Grace Kim James is a senior vice president of marketing at Atlantic Records where she’s been responsible for driving the creative marketing strategy for artists …
With hits under their belt like “Don’t Delete the Kisses” and “Bros,” rave reviews from publications like NME, plus a Mercury Prize for their 2017 sophomore album, Visions Of A Life, Wolf Alice is one of the most celebrated rock bands of the past ten years. So when the band and their label, Dirty Hit, …
Last fall, Spotify introduced Music + Talk, a new show format that lets artists express themselves and engage their fans in an exciting new way. Powered by Anchor, Music + Talk allows creators to bring spoken-word talk segments together with full tracks from Spotify’s catalog of more than 70 million licensed songs for a listening …
On this episode of the Co.Lab Sessions podcast, singer-songwriter Tori Kelly gets candid while sharing her experiences connecting with fans on social media. Tori is no stranger to authentically sharing herself with fans online. The Grammy-award winner originally got her start covering pop classics on YouTube when she was just a teenager and recently brought …
On this episode of the Co.Lab Sessions podcast, Justin Duran discusses how data can give artists the insights they need to find and engage with new fans. Justin is a Sr. Director of Marketing at Def Jam, where he’s worked with Logic, Alessia Cara, and even on Justin Bieber‘s album Justice. Here, Justin shares an …
On this episode of the Co.Lab Sessions podcast, Kirsten Stubbs shares explains how new artists can take advantage of emerging social platforms to share their content and expand their fanbase. Kirsten is a Senior Director of Digital Marketing at Interscope Records, where she’s worked on digital strategy for artists like Selena Gomez, Lana Del Rey, …
